Why Are Rolex Watches So Expensive?
2022-04-23
Why Are Rolex Watches So Expensive?
If you asked people what they thought the best watch in the world is, most of them
would probably assure you that it’s a Rolex. The most influential people in the
history of humankind have been spotted wearing a Rolex on their wrist. Well let’s
go further and ask people about the price of this wonder watch very expensive will
be the most common reply but is there any reason why this brand cost so much? We
will try to explain to you why Rolex is so special.
Some people believe that they’d have to sell their leg to buy a
Rolex watch, but in fact, the price of the least expensive models
such as the Oyster Perpetual ladies watch starts at $4,000, as
for the mythical Submariner that James Bond once owned you can
find one for $6,500.
Sure there are certain watches that can cost up to $70,000, but
even at a price of several thousand dollars, Rolex watches are
excellent value for the money. If you care for them they will
serve you for up to 20 years, and if you care for them really
really well – you’ll have a lifetime partnership.
Rolex iss in a world of its own, respected and valued all over
the globe. There’s much mystery behind the manufacturing process
of this brand. At Rolex there’s a strict rule of no photos, so
nobody knows for sure how many watches of each model are produced
, but there are some cool facts that we do know.
Rolex has its own scientific laboratory and a research and
development department. To be precise, Rolex has several
perfectly equipped professional laboratories in different
locations. In these labs, specialists research on how to make new
watches and how to make their manufacturing process more
efficient. For its watches, Rolex uses 904L steel that is
particularly difficult to machine. This steel is also more
expensive than most other types, though it’s undoubtedly better
looking. No other watch manufacturer uses this kind of steel,
which makes the Rolex watch so unique. We also use this kind of
steel in the manufacturing of our Swiss grade replica Rolex
watches. This material is more corrosion and rust resistant and
it’s also harder than other types of steel.
Rolex has its own foundry on the premises, an in-house foundry
owned by Rolex that makes its own gold that is later used for
manufacturing watches. Rolex has several steel suppliers, but
platinum and gold are made on their premises. This makes Rolex the
only watch producer that produces its own gold in its own foundry.
Rolex watches are assembled by hand. Since Rolex is pretty secretive
about the topic of watch production it’s a common misconception that
their watches are built by machines. There’s some element of truth in
this statement, as machines are used at some stages of the process, but
there’s more to it. Rolex has some of the finest and most
sophisticated watchmaking machinery in the world. It’s used for filing
, cataloging, and incredibly delicate processes. At the same time, most
of the machines are operated by people. On top of that people assemble
everything from bracelets to movements.
Rolex can put Fort Knox to shame. It shouldn’t surprise you that Rolex
is crazy about security. It’s no wonder, with all those precious
metals and watches worth many thousands of dollars lying around. If you
decide to try and gain entry, be prepared for numerous James Bond
style safety checks. You’ll find a small army of gemologists.
Rolex has high standards for the materials that are used for
manufacturing their watches. The same goes for the precious stones they
use: rubies, diamonds, and emeralds adorn Rolex watches. That’s why
there’s a whole Gemological department that buys, tests and sets
precious stones in Rolex watches. One interesting source revealed that
out of the twenty million diamonds, Rolex gemologist has tested over
the years, only two turned out to be fake. They need one year to
produce one Rolex watch. Yes, the production of one single watch takes
Rolex a whopping 365 days. The reason for such a long production time
is the fact that almost all of the parts are made from materials
prepared in-house.
Also, once all the parts of a Rolex watch are ready, workers assemble
them mostly by hand, and each watch is tested individually. Since the
brand produces about 1 million watches a year, you can imagine how
efficient this process must be. When you get to know such details you
stop wondering why you have to pay a fortune for a seemingly simple
watch.
